We started with one question: why is most of this stuff⦠boring? Now we answer it daily with tail-waggingly good goodies.
In 2014, our founder's beagle Biscuit refused every treat on the shelf. Faced with a very judgemental 14kg critic, she got to work in her kitchen. One salmon-forward recipe and 10,000 zoomies later, Paws & Co. was born.
A decade on, we're a small team obsessed with making pet products that don't suck β stuff you'd actually be proud to have on your counter, that your pet is even more excited to see.
Everything we sell is vet-approved, cruelty-free, and small-batch. Because your weird little gremlin deserves more than landfill-grade squeakers.
If we wouldn't feed it to our own pets, it's not going on our shelf. Real food, identifiable first. No mystery meats, no filler fluff.
Every single product goes through our in-house panel of 47 dogs, 23 cats, and 3 very opinionated rabbits before it hits the shop.
Compostable packaging, carbon-neutral shipping, and 1% of every sale goes to local shelters. Small steps, big tails.
First batch of Salmon Crunchies. Founder's kitchen.
Tiny brick-and-mortar in Portland. Still standing.
50k+ subscribers, vet partnership, new HQ.
Here, now, shipping tail-wags everywhere.